{"id":381,"date":"2025-06-11T14:33:29","date_gmt":"2025-06-11T14:33:29","guid":{"rendered":"http:\/\/www.clinicasantarosa.com\/?p=381"},"modified":"2025-06-11T14:54:03","modified_gmt":"2025-06-11T14:54:03","slug":"from-rankings-to-relevance-how-one-remodeling-contractor-is-winning-in-the-age-of-ai-search","status":"publish","type":"post","link":"http:\/\/www.clinicasantarosa.com\/index.php\/2025\/06\/11\/from-rankings-to-relevance-how-one-remodeling-contractor-is-winning-in-the-age-of-ai-search\/","title":{"rendered":"From Rankings to Relevance: How One Remodeling Contractor Is Winning in the Age of AI Search"},"content":{"rendered":"<p><a href=\"https:\/\/ducttapemarketing.com\/from-rankings-to-relevance-how-one-remodeling-contractor-is-winning-in-the-age-of-ai-search\/\">From Rankings to Relevance: How One Remodeling Contractor Is Winning in the Age of AI Search<\/a> written by <a href=\"https:\/\/ducttapemarketing.com\/author\/johnjantsch\/\">John Jantsch<\/a> read more at <a href=\"https:\/\/ducttapemarketing.com\">Duct Tape Marketing<\/a><\/p>\n<article>\n<section>\n<h2>TL;DR<\/h2>\n<ul>\n<li>Search is shifting from keywords to conversational queries and AI-driven answers.<\/li>\n<li>Remodeling contractors can win by becoming the trusted source answer engines rely on.<\/li>\n<li>The Duct Tape Marketing Search Visibility System (SVS) outlines a practical path forward.<\/li>\n<li>Strategy First is the foundation\u2014defining your ideal client and unique message is non-negotiable.<\/li>\n<li>Content needs to be structured, scannable, and conversational to be picked up by AI.<\/li>\n<li>Local SEO, online reviews, and high-authority mentions are key visibility factors.<\/li>\n<\/ul>\n<\/section>\n<nav>\n<h2>Table of Contents<\/h2>\n<ul>\n<li><a href=\"#shift\">The Shift: From Keywords to Questions<\/a><\/li>\n<li><a href=\"#strategy-first\">Step 1: Strategy First \u2013 Define, Differentiate, Dominate<\/a><\/li>\n<li><a href=\"#write-ai\">Step 2: Write for Humans and Machines<\/a><\/li>\n<li><a href=\"#footprint\">Step 3: Build an AI-Friendly Digital Footprint<\/a><\/li>\n<li><a href=\"#technical-seo\">Step 4: Rebuild Your Site for AI Crawlers<\/a><\/li>\n<li><a href=\"#content-hubs\">Step 5: Create Hub-and-Spoke Content That Solves Real Problems<\/a><\/li>\n<li><a href=\"#local-seo\">Step 6: Max Out Local SEO and Reviews<\/a><\/li>\n<li><a href=\"#monitor\">Step 7: Monitor, Measure, Adapt<\/a><\/li>\n<li><a href=\"#conclusion\">Conclusion: Build Your Business to Be the Answer<\/a><\/li>\n<li><a href=\"#faq\">FAQs<\/a><\/li>\n<\/ul>\n<\/nav>\n<section id=\"shift\">\n<h2>The Shift: From Keywords to Questions<\/h2>\n<p>Homeowners are asking questions, not typing keywords. AI tools like ChatGPT, Alexa, and Google&#8217;s SGE are delivering answers, not just links. That means your business needs to be present in the places those answers are pulled from.<\/p>\n<\/section>\n<section id=\"strategy-first\">\n<h2>Step 1: Strategy First \u2013 Define, Differentiate, Dominate<\/h2>\n<p>Through our Strategy First engagement, this contractor identified their most profitable audience\u2014homeowners planning luxury kitchen and bath remodels\u2014and developed a core message: \u201cOn-time, on-budget remodels with zero headaches.\u201d<\/p>\n<\/section>\n<section id=\"write-ai\">\n<h2>Step 2: Write for Humans and Machines<\/h2>\n<p>They adopted LMO (Language Model Optimization): TL;DR summaries, FAQ sections, conversational headings. This made their content both human-friendly and AI-digestible.<\/p>\n<\/section>\n<section id=\"footprint\">\n<h2>Step 3: Build an AI-Friendly Digital Footprint<\/h2>\n<p>They earned mentions in local publications, home improvement forums, and \u201cTop Remodeler\u201d lists, ensuring they appear in the places AI pulls from.<\/p>\n<\/section>\n<section id=\"technical-seo\">\n<h2>Step 4: Rebuild Your Site for AI Crawlers<\/h2>\n<p>With structured data (schema), accessible navigation, and bot-friendly formatting, they made it easy for AI and humans to understand their offerings.<\/p>\n<\/section>\n<section id=\"content-hubs\">\n<h2>Step 5: Create Hub-and-Spoke Content That Solves Real Problems<\/h2>\n<p>They created three content hubs: Kitchen Remodeling, Bathroom Remodeling, and Additions. Each had a pillar page with subpages answering niche client questions.<\/p>\n<\/section>\n<section id=\"local-seo\">\n<h2>Step 6: Max Out Local SEO and Reviews<\/h2>\n<p>Google Business was treated like a content channel. Reviews were consistently requested and repurposed for content and schema enhancement.<\/p>\n<\/section>\n<section id=\"monitor\">\n<h2>Step 7: Monitor, Measure, Adapt<\/h2>\n<p>They ran monthly AI audits to track visibility and adjusted content to better match query intent. Old blogs were reformatted and new trust-building pages were added.<\/p>\n<\/section>\n<section id=\"conclusion\">\n<h2>Conclusion: Build Your Business to Be the Answer<\/h2>\n<p>The Duct Tape Marketing approach isn\u2019t about chasing traffic\u2014it\u2019s about becoming the answer. With Strategy First and a focus on visibility, this contractor now owns the conversation wherever homeowners seek remodeling advice.<\/p>\n<p><strong>Ready to do the same?<\/strong> <a href=\"\/contact\">Let\u2019s talk about installing the Duct Tape Marketing System for your business.<\/a><\/p>\n<\/section>\n<section id=\"faq\">\n<h2>Frequently Asked Questions<\/h2>\n<div>\n<div>\n<h3>What is Strategy First?<\/h3>\n<div>\n<p>Strategy First is our foundational process where we define your ideal client, clarify your message, and build the marketing system around those insights. It ensures all marketing is intentional and effective.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>What is an Answer Engine?<\/h3>\n<div>\n<p>An answer engine is any search or AI tool (like Google SGE, Bing AI, or ChatGPT) that delivers direct answers to user questions, rather than a list of links. Optimizing for these tools requires structured, question-driven content.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>How do I get mentioned by AI tools?<\/h3>\n<div>\n<p>Focus on authority-building\u2014guest posts, expert quotes, forum engagement, and trusted directories. These sources are often ingested by AI for training or real-time responses.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>From Rankings to Relevance: How One Remodeling Contractor Is Winning in the Age of AI Search written by John Jantsch read more at Duct Tape Marketing&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"http:\/\/www.clinicasantarosa.com\/index.php\/wp-json\/wp\/v2\/posts\/381"}],"collection":[{"href":"http:\/\/www.clinicasantarosa.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.clinicasantarosa.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.clinicasantarosa.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.clinicasantarosa.com\/index.php\/wp-json\/wp\/v2\/comments?post=381"}],"version-history":[{"count":1,"href":"http:\/\/www.clinicasantarosa.com\/index.php\/wp-json\/wp\/v2\/posts\/381\/revisions"}],"predecessor-version":[{"id":382,"href":"http:\/\/www.clinicasantarosa.com\/index.php\/wp-json\/wp\/v2\/posts\/381\/revisions\/382"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.clinicasantarosa.com\/index.php\/wp-json\/wp\/v2\/media\/383"}],"wp:attachment":[{"href":"http:\/\/www.clinicasantarosa.com\/index.php\/wp-json\/wp\/v2\/media?parent=381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.clinicasantarosa.com\/index.php\/wp-json\/wp\/v2\/categories?post=381"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.clinicasantarosa.com\/index.php\/wp-json\/wp\/v2\/tags?post=381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}